Forze Armate
Honouring the Unknown Soldier in today’s Italy.
Categories
Creative Strategy - Advertising Campaigns - Digital campaigns - Digital Content
Challenge
Make a 100-year-old hero feel alive
For the centenary of the Milite Ignoto, the Ministry of Defence wanted a campaign that made this unknown soldier feel present today, symbol of every silent sacrifice for the country.
Challenge
Make a 100-year-old hero feel alive
For the centenary of the Milite Ignoto, the Ministry of Defence wanted a campaign that made this unknown soldier feel present today, symbol of every silent sacrifice for the country.
Challenge
Make a 100-year-old hero feel alive
For the centenary of the Milite Ignoto, the Ministry of Defence wanted a campaign that made this unknown soldier feel present today, symbol of every silent sacrifice for the country.
Solution
Greatness lives in unnamed actions
We built the idea ‘La grandezza non ha bisogno di un nome, solo delle azioni’, tying the Milite Ignoto to today’s Forces with multi-channel stories of unnamed gestures for Italy.
Solution
Greatness lives in unnamed actions
We built the idea ‘La grandezza non ha bisogno di un nome, solo delle azioni’, tying the Milite Ignoto to today’s Forces with multi-channel stories of unnamed gestures for Italy.
Solution
Greatness lives in unnamed actions
We built the idea ‘La grandezza non ha bisogno di un nome, solo delle azioni’, tying the Milite Ignoto to today’s Forces with multi-channel stories of unnamed gestures for Italy.
My Role
Creative lead on ‘La grandezza’
I helped define the strategic angle and wrote the core idea and key lines, supporting creative and production teams to shape a visual story where unnamed actions keep this legacy alive.
My Role
Creative lead on ‘La grandezza’
I helped define the strategic angle and wrote the core idea and key lines, supporting creative and production teams to shape a visual story where unnamed actions keep this legacy alive.
My Role
Creative lead on ‘La grandezza’
I helped define the strategic angle and wrote the core idea and key lines, supporting creative and production teams to shape a visual story where unnamed actions keep this legacy alive.
credits
Agency: Gruppo Creativo Multimedia
Agency: Gruppo Creativo Multimedia
Agency: Gruppo Creativo Multimedia
