JMV®

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THE ICONOLOGIST

THE ICONOLOGIST

NOT AN AGENCY. A CULTURAL DESIGN LAB

TURNING BRANDS INTO ICONS.

A VISION BY JOSÉ M. VUOLO

THE ICONOLOGIST

NOT AN AGENCY. A CULTURAL DESIGN LAB

TURNING BRANDS INTO ICONS.

A VISION BY JOSÉ M. VUOLO

influencing brand perception

Icons have always shaped how humanity sees, feels, and believes. When a brand becomes an icon, it transcends commerce — it becomes culture. That’s when people fight for it.

influencing brand perception

Icons have always shaped how humanity sees, feels, and believes. When a brand becomes an icon, it transcends commerce — it becomes culture. That’s when people fight for it.

case studies

CREATIVE STRATEGY

Decoding how brands live in people’s minds and shaping strategies that turn their values into cultural relevance — through storytelling, design systems, and experiences.

- Translating business goals into cultural and creative frameworks. - Revealing a brand’s social meaning and emotional potential. - Defining purpose, positioning, and tone of voice across ecosystems. - Aligning narrative, design, and experience under one strategic vision. - Turning insight into storytelling that moves people and markets.

CREATIVE LEADERSHIP

Building and leading multidisciplinary teams to create cohesive worlds around a brand’s essence — from vision to execution — driving trust, aspiration, and emotional connection.

- Guiding diverse talents under a unified creative vision. - Shaping processes that enable innovation and consistency. - Balancing artistic intuition with strategic clarity. - Mentoring teams and cultivating a shared creative culture. - Elevating brand expression through coherence, emotion, and excellence.

CREATIVE STRATEGY

Decoding how brands live in people’s minds and shaping strategies that turn their values into cultural relevance — through storytelling, design systems, and experiences.

- Translating business goals into cultural and creative frameworks. - Revealing a brand’s social meaning and emotional potential. - Defining purpose, positioning, and tone of voice across ecosystems. - Aligning narrative, design, and experience under one strategic vision. - Turning insight into storytelling that moves people and markets.

CREATIVE LEADERSHIP

Building and leading multidisciplinary teams to create cohesive worlds around a brand’s essence — from vision to execution — driving trust, aspiration, and emotional connection.

- Guiding diverse talents under a unified creative vision. - Shaping processes that enable innovation and consistency. - Balancing artistic intuition with strategic clarity. - Mentoring teams and cultivating a shared creative culture. - Elevating brand expression through coherence, emotion, and excellence.

CREATIVE STRATEGY

Decoding how brands live in people’s minds and shaping strategies that turn their values into cultural relevance — through storytelling, design systems, and experiences.

- Translating business goals into cultural and creative frameworks. - Revealing a brand’s social meaning and emotional potential. - Defining purpose, positioning, and tone of voice across ecosystems. - Aligning narrative, design, and experience under one strategic vision. - Turning insight into storytelling that moves people and markets.

CREATIVE LEADERSHIP

Building and leading multidisciplinary teams to create cohesive worlds around a brand’s essence — from vision to execution — driving trust, aspiration, and emotional connection.

- Guiding diverse talents under a unified creative vision. - Shaping processes that enable innovation and consistency. - Balancing artistic intuition with strategic clarity. - Mentoring teams and cultivating a shared creative culture. - Elevating brand expression through coherence, emotion, and excellence.

BRANDS & CLIENTS JMV WORKED FOR

  • ING Direct
  • Perris
  • Beck's
  • Nike
  • Mont Blanc
  • Leo Burnett
  • P&G
  • Silversea
  • GNV Grandi Navi Veloci
  • Telethon
  • FEI
  • Alitalia
  • Iqos
  • Mondadori
  • National Geographic
  • ING Direct
  • Perris
  • Beck's
  • Nike
  • Mont Blanc
  • Leo Burnett
  • P&G
  • Silversea
  • GNV Grandi Navi Veloci
  • Telethon
  • FEI
  • Alitalia
  • Iqos
  • Mondadori
  • National Geographic
  • ING Direct
  • Perris
  • Beck's
  • Nike
  • Mont Blanc
  • Leo Burnett
  • P&G
  • Silversea
  • GNV Grandi Navi Veloci
  • Telethon
  • FEI
  • Alitalia
  • Iqos
  • Mondadori
  • National Geographic
  • Maserati
  • Samsung
  • Fiat
  • MSC Crociere
  • Campari
  • Trenitalia
  • Unipol
  • IDI Farmaceutici
  • europ assistance
  • Braun
  • autostrade per l'Italia
  • Jeep
  • Philip Morris
  • Menarini
  • Ferretti
  • Maserati
  • Samsung
  • Fiat
  • MSC Crociere
  • Campari
  • Trenitalia
  • Unipol
  • IDI Farmaceutici
  • europ assistance
  • Braun
  • autostrade per l'Italia
  • Jeep
  • Philip Morris
  • Menarini
  • Ferretti
  • Maserati
  • Samsung
  • Fiat
  • MSC Crociere
  • Campari
  • Trenitalia
  • Unipol
  • IDI Farmaceutici
  • europ assistance
  • Braun
  • autostrade per l'Italia
  • Jeep
  • Philip Morris
  • Menarini
  • Ferretti
  • Electa
  • Autoexpert
  • Fonte Grafica
  • Operation Smile
  • Eni
  • Fedrigoni
  • Hines
  • Parliament
  • Presidenza del Consiglio dei Ministri - Palazzo Chigi
  • Bassetti
  • Heritage
  • Intrepido Film
  • Zàini
  • Electa
  • Autoexpert
  • Fonte Grafica
  • Operation Smile
  • Eni
  • Fedrigoni
  • Hines
  • Parliament
  • Presidenza del Consiglio dei Ministri - Palazzo Chigi
  • Bassetti
  • Heritage
  • Intrepido Film
  • Zàini
  • Electa
  • Autoexpert
  • Fonte Grafica
  • Operation Smile
  • Eni
  • Fedrigoni
  • Hines
  • Parliament
  • Presidenza del Consiglio dei Ministri - Palazzo Chigi
  • Bassetti
  • Heritage
  • Intrepido Film
  • Zàini
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