Nike
From 2009–2011, Nike Football in Italy was shifting from classic ads to early social and its first mobile moves, with the 2010 World Cup as the accelerant. At Leo Burnett, as Art Director/Senior Designer, I shaped the launch and the brand voice online.
I turned matches, players and boots into a bold, shareable visual language—motion-led graphics, infographics and punchy type—so product storytelling could live on screens. The work spanned Nike Goes Mobile, the Tiempo 90 launch (bridging generations of fans), and Italian executions supporting the global “Write the Future” World Cup campaign. We made products and players feel like culture—not ads.
Disciplines:
Product Identity, Content, Consumer Engagement, Digital, Consumer Experience, Graphic Design.
Client:
NIKE ITALIA
Agency:
LEO BURNETT
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