Nike
Building Nike Football Italy’s digital system and activations.
Categories
Creative Strategy - Advertising Campaigns - Digital campaigns - Digital Content - Brand Identity - B2C - B2B
Challenge
New digital game for Nike Football
In 2009–2011 Nike Football had to shift from classic ads to social and mobile, giving Italian fans one strong voice and bold stories around its players, boots and the 2010 World Cup.
Challenge
New digital game for Nike Football
In 2009–2011 Nike Football had to shift from classic ads to social and mobile, giving Italian fans one strong voice and bold stories around its players, boots and the 2010 World Cup.
Challenge
New digital game for Nike Football
In 2009–2011 Nike Football had to shift from classic ads to social and mobile, giving Italian fans one strong voice and bold stories around its players, boots and the 2010 World Cup.
Solution
A new playbook for Nike Football
With Leo Burnett we built Nike Football Italy’s presence across social content, Nike Goes Mobile, T90 Tiempo boot launches and Italian work on the global ‘Write the Future’ World Cup campaign.
Solution
A new playbook for Nike Football
With Leo Burnett we built Nike Football Italy’s presence across social content, Nike Goes Mobile, T90 Tiempo boot launches and Italian work on the global ‘Write the Future’ World Cup campaign.
Solution
A new playbook for Nike Football
With Leo Burnett we built Nike Football Italy’s presence across social content, Nike Goes Mobile, T90 Tiempo boot launches and Italian work on the global ‘Write the Future’ World Cup campaign.
My Role
Nike Football digital art director
As AD and Senior Designer at Leo Burnett I turned Nike Football’s World Cup voice into a bold digital language, exploiting motion, infographics and graphic effects to push the brand online.
My Role
Nike Football digital art director
As AD and Senior Designer at Leo Burnett I turned Nike Football’s World Cup voice into a bold digital language, exploiting motion, infographics and graphic effects to push the brand online.
My Role
Nike Football digital art director
As AD and Senior Designer at Leo Burnett I turned Nike Football’s World Cup voice into a bold digital language, exploiting motion, infographics and graphic effects to push the brand online.
credits
Agency: Leo Burnett
Agency: Leo Burnett
Agency: Leo Burnett
