the case study

Ferretti Yachts sits where engineering becomes seduction: Italian design, speed, silence, and status. The task was to refine the brand without losing its power—luxury that doesn’t need to raise its voice. A logo, a tone, and a narrative that felt inevitable.

As Head of Design at Leo Burnett, I led a sober, high-craft logo refresh and helped rebuild the global narrative and guidelines, in partnership with strategy. From brand architecture logic to tone, layouts and applications, we created a system that could travel across markets and channels—consistent, premium, and unmistakably Ferretti.